Build something bigger than a referral link
The Strategic Partner Program is for companies whose relationship with Crittiks goes beyond a simple referral — joint go-to-market, co-marketing, technology integration, or distribution into an existing customer base. It’s a smaller, more selective group than our affiliate network, built on real working relationships rather than a self-serve signup.
What a strategic partnership actually looks like
Every strategic partnership is structured individually around what each side brings — there’s no single template. Examples of what this has looked like:
Distribution partnerships — a partner with an existing customer base of small businesses introduces Crittiks as part of their own offering
Technology partnerships — a complementary product integrates with or is bundled alongside Crittiks
Co-marketing partnerships — joint content, webinars, or campaigns that benefit both audiences
Implementation partnerships — a partner helps onboard and support customers migrating onto Crittiks
Who this is for
Companies with an existing relationship to small businesses or agencies — accounting firms, business consultancies, industry associations, chambers of commerce
Complementary software vendors whose product sits naturally alongside Crittiks
IT and implementation firms who support small businesses adopting new platforms
Media and content companies with genuine reach into the small business community
What we look for in a strategic partner
A real, existing relationship with small businesses — not just an intent to build one
Alignment with Crittiks’ positioning as a flat-priced, connected workspace rather than a fragmented tool stack
A specific, concrete idea for what the partnership would actually do — not just “let’s partner”
How the process works
1. Reach out with a clear description of what you’re proposing and how it fits one of the partnership shapes above.
2. A conversation, not a form. Strategic partnerships start with a real discussion about what each side brings and what success looks like — not an automated application.
3. A structured agreement, specific to the partnership type, covering the commercial terms, responsibilities, and any revenue-sharing arrangement.
Our current strategic partners
Crittiks works with a small number of strategic partners today, including Fishr, Step Fwd IT, Optimizer, and Taska Media. See our full Strategic Partners page for details on each relationship.
Frequently Asked Questions
How is this different from the Affiliate Program? The Affiliate Program is self-serve — anyone with an audience can apply and start earning commission immediately. Strategic partnerships are individually structured, selective, and typically involve more than just referral commission — co-marketing, integration, or distribution.
How is this different from the Distribution/Reseller Program? Distribution partnerships are specifically about a partner selling and supporting Crittiks in a defined territory under a revenue-share model. Strategic partnerships can include distribution, but also cover technology integration, co-marketing, and other relationship types that aren’t primarily about reselling.
Is there a minimum company size to become a strategic partner? No fixed minimum — what matters is a genuine, specific fit, not company size.
How long does it take to become a strategic partner? It depends on the complexity of what’s being proposed — a straightforward co-marketing arrangement moves faster than a technology integration or distribution deal.
Ready to talk?
Start a conversation: don@crittiks.com
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