Crittiks Logo
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Transforming the Way UGC Managers Work

Empowering Creativity, Efficiency, and Growth

Crittiks is not just a tool; it's a revolution in UGC management, built to save time, simplify workflows, and amplify creative possibilities.

OUR STORY

Every great solution begins with a problem. For us, it was the countless hours wasted on manual UGC management. The creative potential of UGC managers and creators was being stifled by inefficiencies, scattered tools, and time-consuming processes.

We realized that the industry deserved better—a tool built not just to manage User generated content but to unleash the true potential of creators and managers alike. That's when Crittiks was born.

Founded by professionals who have walked in the shoes of UGC managers, Crittiks is a purpose-built management tool designed to streamline the chaos of UGC workflows. Whether it's organizing creator pools, simplifying communication, or managing multiple brands, Crittiks was built with one goal: to make UGC management seamless, scalable, and smarter.

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OUR MISSION

To empower UGC managers and creators with tools that transform the way they work—saving time, enhancing productivity, and fostering long-term creative partnerships.

OUR VISION

We envision a world where creativity flows freely, unburdened by inefficiencies. A world where UGC managers and creators collaborate effortlessly, achieving their full potential without barriers.

Crittiks Founders - Don Hett and Shenik Fernando

MEET THE FOUNDERS

Our Founders, Don Hett and Shenik Fernando, came together with a shared vision to revolutionize the UGC management space. With years of experience in the creator economy, Don's strategic insight and Shenik's tech expertise have powered Crittiks into the transformative tool it is today.

WHAT WE STAND FOR

Attract UGC Managers

Efficiency with Purpose

We're here to help you ditch manual processes and embrace systemized workflows.

Encourage UGC Creators

Collaboration First

We believe that great work happens when UGC managers and creators come together seamlessly.

Provide clear incentives

Empowering Communities

From agencies to freelance creators, we empower the entire UGC ecosystem to thrive.

Join the Revolution

Crittiks is more than a tool—it's a movement to redefine UGC management. Whether you're a UGC manager looking to scale or a creator searching for opportunities, we're here to transform the way you work.


Together, let's empower creativity, efficiency, and growth.