The situation
Retainer burn was tracked in a spreadsheet, manually updated, and disconnected from the actual project work being delivered. Reconciling the two at the end of each month was a recurring, tedious task.
What changed
Retainer burn now tracks in real time against the same projects the team is actively delivering — no separate spreadsheet, no manual reconciliation.
The result
What used to be a month-end scramble is now just… already done.
“Real-time retainer visibility, no more month-end reconciliation.”
Viraj DanielFounder, Ark Creatives
