Meet the team behind Crittiks
We're building the operating system for modern digital teams — helping agencies save time, reduce friction, and get back to what matters most.
Our Story
Crittiks began with a simple observation: digital teams were drowning in tabs, tools, and tasks. Client approvals, content workflows, and community management had become a maze.
So we built one roof to bring it all together.
From projects to posts, feedback to final approvals: Crittiks is designed to save time for digital people and give them back creative flow.
No more chasing messages across apps. No more waiting for client replies. Just clarity, structure, and speed: everything an agency needs to scale with ease.
At our core, we believe in one thing:
Time is the new creative currency.
Our mission is to protect it.
Our Vision
To become the Operating System for the Modern Agency, empowering every digital team to manage clients, creators, and communities effortlessly under one platform.
Our Mission
To help agencies and freelance managers save time, reduce friction, and increase productivity through intelligent, human-centric tools that make collaboration seamless and approvals faster.
Our People
Don is the visionary behind Crittiks, steering the strategic direction and ensuring the platform evolves as a comprehensive operating system for digital teams. Don is a serial entrepreneur and founder of the 6SILO Group, a venture studio building purpose-driven, proof-powered brands across Mar tech, sustainability, and commercial services. With over a decade of experience scaling companies like CleanKings (national commercial cleaning) & Amos Originals (Fashion), Don leads Crittiks with the belief that profit and purpose can coexist, and that saving people time is one of the most meaningful forms of innovation.
Shenik leads the product development efforts at Crittiks, working closely with the development team to refine features that streamline agency workflows. His focus is on delivering a user-centric, efficient platform that consolidates multiple tools into one cohesive system. He's obsessed with building scalable, data-driven systems that make complex workflows feel effortless. His engineering philosophy: build tools that disappear into simplicity.
A product-driven engineer passionate about UI/UX and agile design, Shalik leads product development and user experience at Crittiks. He focuses on crafting clean, intuitive interfaces that keep digital teams focused on creativity, not admin work. His goal: make productivity feel beautiful.
With a background in digital marketing and client management, Thish is the bridge between technology and people. He ensures agencies and managers experience Crittiks not just as software - but as their wingman that understands the realities of their day-to-day. His mantra: clarity, communication, and care.
7 Rules we live by
Time is the ultimate currency.
Every feature must give it back to the user.
Simplicity scales.
If it feels complicated, it's broken.
Build for people, not profiles.
Tools should adapt to humans, not the other way around.
Clarity over clutter.
One clear dashboard beats ten scattered tools.
Progress beats perfection.
Ship fast. Learn faster.
Community creates strength.
Our users aren't customers, they're collaborators.
Purpose powers everything.
Every workflow should make work and life better.